Is Growth Hacking the New SEO?
A closer look at Growth Hacking and how it is changing the game.
In the world of marketing, buzzwords are a common theme.
SEO (Search Engine Optimization) used to be one of those terms that was unfairly labeled as nothing more than a buzzword, a “flavor of the moment” so to speak.
And now it’s 2016, yet SEO is still going strong.
Those marketers who turned a blind eye when SEO was just recently discovered are now trying to keep up and make up for lost time. Nowadays, for one to get a job as a marketer, one major requirement is “SEO knowledge”.
Talk about a wild turn of events, huh?
Lately though, there’s another term that’s been put in the spotlight: Growth Hacking.
Coined by world renown marketer Sean Ellis, growth hacking has become a big deal. In the world of tech startups, internet marketing, affiliate marketing, and even offline businesses; growth hacking has become the holy grail for continuous and rapid growth.
And with rapid growth comes leads, and then leads turn into sales… That’s pretty much the basic principle and flow of growth hacking.
If you’re reading this blog post though, you’re probably more of in the mold of an affiliate marketer or an SEO. And on that note, I’d like to assure you that growth hacking is not just some buzzword. It’s a legitimate process that can change the way you work, and the amount of money coming into your bank account.
The possibilities are endless for an affiliate marketer who studies and perfects growth hacking.. Click To Tweet
Growth Hacking x Affiliate Marketing
Now to the fun part!
Startups aren’t the only ones who can take advantage of growth hacking. Affiliate marketers, for the longest time, have relied on SEO to earn more revenue.
Ranking for longtail keywords, pushing out affiliate links, getting as much exposure as you can from search engines… That’s how it usually goes. SEO was at the core of the strategy.
Because it was a strategy that 99.9% of affiliate marketers were doing, it eventually became saturated. Of course you can still use SEO to rank your websites en route to a good income; but it’s not as easy as before.
At this day and age, you need more than just SEO to get ahead of the competition. You need a combination of content marketing, data analytics, social media strategy, email marketing, and many more. Sounds like a lot of work, but that’s exactly what growth hacking is.
As an affiliate marketer, you can take advantage of growth hacking. By being more mindful of data, and performing data driven decisions, you can generate more leads and sales.
To be honest, it would take an entire white paper to explain exactly how you can take advantage of this strategy to boost your revenue, but for now, here’s a big tip to get you started…
Mix it up. You know the saying “you can’t teach an old dog new tricks”? That’s not true.
The best ones always learn how to adapt. And in this case, your best course of action is going with variety.
Do what you know best. If it’s SEO or spamming links that are working for you, then by all means keep doing it. Just don’t put all your eggs in one basket.
Learn how to mix it up. You can start building your own email list for one.
You can build your own website easily using a service such as Squarespace. Once it’s set-up, you can hire a few writers to fill out the content or you can do it yourself.
After that? Install SumoMe on your website and use the Welcome Mat. It’s 100% free, although you can get more conversions if you upgrade to the Pro version.
Fix up the design, the copywriting, and voila, just like that, you now have your own website that can potentially capture email leads.
Now of course, you need traffic. And as we all know, traffic doesn’t grow on trees. You really have to work hard for it, now here’s where another component of growth hacking comes in: content marketing.
By regularly blogging about your niche or industry, you are building your own personal brand; you are able to create an authority website that puts you in the spotlight as an expert. Once people see that, you will be getting email signups regularly.
Then eventually, you can strike with a hot offer email blast to your leads; which is another component: email marketing.
You see, the entire scheme is connected and related to each other. Eventually, you will be using heavy data analytics to figure out what’s working and what’s not working. You will be A/B testing everything on your website, from button colors, to the design of your Welcome Mat, to the copywriting of your call-to-actions.
And before you know it, you have become a full-blown growth hacker yourself.
Sounds fun, huh?
The possibilities are endless for an affiliate marketer who studies and perfects growth hacking. It can literally be the difference from making XXX to XX,XXX on a monthly basis.
If you want to get ahead, you better read up and start practicing. Or, you can tune in to our next blog post for an in-depth guide on how you can take advantage of growth hacking to take your affiliate marketing career to the next level. If you are looking for international schools in the UK, ACS Egham and TASIS England are 2 of the best options to choose from.